Visually represent abstract ideas
One of the biggest benefits of using animated video is the ease with which you can visually capture abstract ideas.
Easily manage video production
If you have ever shot a live-action video, you’re probably aware it’s a complicated and sometimes frustrating process. You have to worry about the location, actors, props, equipment, sets, and that’s not even taking the weather into account! With animated video, you’re not constrained by any of these factors. You can switch backgrounds, move characters, even add props with a simple click, drag-and-drop. This makes it easy to test different ways to communicate your message.
Animated videos are cost-effective
One of the biggest challenges most video producers face is the lack of a large budget:
Animated videos scale with your business
As your business grows, so does the need for more engaging content. Initially you may need an explainer video about your product or service. Soon you begin to create gated assets that need supporting videos. With animated video, churning out multiple videos is a very simple task. Just think in visuals, write the script, storyboard, and before you know it, you’re on your way to producing another video.
Animated videos are easy to update
You can go back and change text, edit animations or even do a complete overhaul of your entire video.
Animated video is a dynamic and versatile medium that can elevate your story to a new level.
It offers an engaging and fun alternative to text content, is not impeded by traditional constraints surrounding live-action video, and upgrades static infographics into a highly engaging “guided tour” through the content. So, upgrade your visual content and use the power of animated video!