Blogs drive traffic to your website
Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right?
Blogging helps solve both of those problems. Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.
Blogs help you get discovered via social media
Every time you write a blog post, you’re creating content that people can share on social networks such as Twitter, LinkedIn, Facebook, Pinterest which helps expose your business to a new audience that may not know you yet.
It helps convert visitor traffic into leads
Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads. Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. Just add a lead-generating call-to-action or contact form to every blog post.
If you scroll down in this blog post, you’ll see a contact form. 100% of the blog posts we publish have call-to-action buttons; yours should, too. That is how you turn that traffic coming to your blog into leads for your sales team.
It positions you as a thought leader in your industry
If you’re consistently creating content that’s helpful for your target customer, it will help establish you as an authority in their eyes. If prospects find answers to their common questions via blog posts written by people at your company, they’re much more likely to come to you trusting what you have to say — even before they were interested in buying anything from you.
It drives long-term results
Each blog post you write will rank in search engines. That means for days, weeks, months and years to come, you can continue to get traffic and leads from that blog post. The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future.
If you’re looking to start a blog or get more investment for one you’ve already started, get in touch!
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