Video is one of the best ways of increasing traffic, trust and ultimately sales conversions. Having a limited budget to work with doesn’t mean you can’t make the most of this promotional channel. Here we will look at four ways that you can make the most of your video marketing spend.
1. Create Multiple Videos To Reduce Your Marginal Cost
One of the best ways to get the most from your budget is to produce multiple videos from the same footage. A production crew can capture more footage than is needed to create a single video edit. This will work well, as it is not twice as expensive to produce two videos as it would be to produce one. This is where a video production company can really help. They will be able to advise you the best way to get the most out of your budget and the footage that you can capture.
Animation has become one of the most popular types of online video and offers numerous benefits. Done correctly it can be fun, attention grabbing and will enable you to achieve the same marketing goals as live video at a fraction of the cost. Another option is to use a combination of live action and animation. This can be a great option if you want to create a video which looks technically sophisticated but at a lower price point. Below is a video we produced for for Bridgestone where we overlaid animation onto live action.
3. Reduce The Length Of The Video
If you decide to create an animated video then you should think carefully about the length. The difference between an animated video which is one minute and one that is thirty seconds longer can be significant. This can be a smart way to economise because in general shorter animated videos are actually more effective. Also, a shorter length forces you to think carefully about what features and benefits you really need to include and the most succinct way to present them. The end result is often a video which is more engaging, direct and maximizes viewer retention.
4. Request Photographs
A production crew can typically capture photos while they are filming. These stills can be used for a range of marketing purposes from preparing promotional materials, to use in blog posts, to sending out as part of a press release package.
Looking to create a video but unsure of where to begin? From consulting and guiding you on the right approach to concept creation, scripting the video, producing it, taking care of all the logistics up until editing, post production and delivery of the final video file, we take care of everything for you. Give us a shout!
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