Are you participating at an exhibition within the next few months?
You’ve probably got the stand designs and your giveaways in place.
However, one question to ask is, “As visitors patrol the endless aisles of exhibitor stands, how can you stand out from the competition?”
The answer is VIDEO.
- A thoughtfully crafted video will show the passing potential customer, at a glance, what your business offers that could be of direct benefit to them. With a well-designed exhibition stand you may attract a huge footfall over the course of a day, yet only have three or four members of staff on-hand to explain the key benefits. Video can help make up for this limitation by providing a rolling demonstration of the key features and benefits of your services/products.
- If you’re working with the right video production company, it doesn’t take too much (or cost too much) to have your nicely produced video re-edited.
In many cases you may even be able to use the video you already have without modification, although it’s important that your key messages come across clearly at all points during the video so that passers-by don’t miss the point, especially if you are unable to play sound in the venue or if the venue is noisy.
We’ve worked with businesses of all kinds to create high-impact videos. Here’s an example:
Our Approach: Click Aviation Network wanted to create a video for the Aviation Show within 7 days‘ time. We began by creating a script and storyboard using existing marketing material, PowerPoint presentations and stand design at the event, to create brand synergy. The video enabled the client to communicate its core selling points without the aid of brochures and pamphlets, saving money and time, as sales professionals did not have to explain to prospects what the company’s service offerings were, at the event.
Looking to create a video but unsure of where to begin? From consulting and guiding you on the right approach to concept creation, scripting the video, producing it, taking care of all the logistics up until editing, post production and delivery of the final video file, we take care of everything for you.
Get in touch with us today!