Well, it depends. There is no ‘right’ answer and anyone who tries to answer this question should ask:
What is the purpose of your video?
What do you want to say and show in the video?
Who is your audience?
What is your relationship with the intended audience?
What is the intended delivery path for the video?
What measurable outcome are you looking to achieve?
What style and format of video are you looking to use?
Knowing what type of video you want to make and answering all of the above questions will help to determine the proper length for the intended corporate video.
The following are average lengths for different types of business videos today:
Corporate Videos – 1 to 2 minutes (maybe longer)
Customer testimonials – 1 to 2 minutes
Recruiting Videos – 1 to 3 minutes
Social Media Videos – 30 to 60 seconds
Video Case Studies – 2 to 4 minutes
Training Videos – 2 to 30 minutes
Product or Service Demos – 90 seconds to 3 minutes
Top 3 Video Length Tips
Tip #1 Your video should be exactly as long as it takes for you to get to the point. The shorter, the better.
Tip #2 The type of video, audience and purpose of the video ultimately determines the length of your video. Never follow industry averages blindly. (120 seconds isn’t ‘right’ and 85 seconds isn’t ‘wrong.’)
Tip #3 Viewers typically decide within the first minute if they are going to watch the rest of the video. It makes sense therefore to showcase your key value points, best footage, concepts or interviews right at the start. Save your animated logos, credits and motion graphic intros for the end.
Looking to create a video but unsure of where to begin? From consulting and guiding you on the right approach to concept creation, scripting the video, producing it, taking care of all the logistics up until editing, post production and delivery of the final video file, we take care of everything for you.
Get in touch with us today!
+971 56 6593082
+971 55 3806595
Level 14, Boulevard Plaza Tower 1 Downtown Dubai, Dubai, UAE
© A-TEAM 2017