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COMPANY PROFILE

Your company profile matters. It can intrigue a new visitor to check out your products or services in more detail, and nudge potential customers into choosing your business over competitors. A company profile is a professional summary of the business and its activities. Some businesses may not have grown enough yet and have profiles that are just two pages long. 

Information About The Company

A company profile is a professional summary of the business and its activities. Some businesses may not have grown enough yet and have profiles that are just two pages long. On the other hand, some might include awards, certifications, and a large client portfolio, topping out at 30 pages.

To help in this regard, we thought it would be useful if we sketched out a quick guide to writing the perfect company profile. We’ve been writing company profiles for over a decade now so this guide draws on our experiences and tries to put some structure around it.

General Information

These details should appear at the beginning of your company profile. Keep them accurate and up-to-date.

  • Company name
  • Established date
  • Physical address per location
  • Phone numbers
  • Website URL
  • Email address

This is your chance to talk about who your company is and what it stands for. 

Highlights and Achievements

  • Awards
  • Certifications
  • Special programs and projects
  • Testimonials
  • News or media recognition

Company Details

The most important aspects for the perfect company profile are that you identify your target audience and write to them in an engaging manner. Add a few statistics and let your client testimonials and company logos show how good you really are, and lastly, don’t forget to add a relevant Call To Action to turn your company profile from a one-way information sheet into a two-way lead generation tool.