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In a world that’s saturated by hashtags and paid advertising, print mediums like brochures are perfect for grabbing the attention of potential customers. A brochure is part of your business identity.

Points to Remember


Put readers first

When thinking of how to design a brochure, keep the end purpose in mind. Is this a brochure that’s going to be posted out in response to requests made on a website? Is it a giveaway at an exhibition, or a leave-behind brochure?

Play to your audience

You cannot serve everyone, so just focus on your desired target market and how you want to engage with them. A brand with too wide an appeal will struggle to appeal to anyone.

Include your USP

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text.

Stay relevant

If you are printing larger quantities to save money, you want the brochure to be relevant for at least 12 months so avoid talking about staff or changing dates.

Align with your image

It is key that all your marketing communications share the same image. This is not just your logo, it’s not only your company colour theme, it’s also your core principles and style.

Create a compelling cover

Of course, people do judge a book by its cover. Consider using a catchy headline, call to action, or engaging question on the cover of your brochure


Your company profile matters. It can intrigue a new visitor to check out your products or services in more detail, and nudge potential customers into choosing your business over competitors.

A company profile is a professional summary of the business and its activities. Some businesses may not have grown enough yet and have profiles that are just two pages long. On the other hand, some might include awards, certifications, and a large client portfolio, topping out at 30 pages.

Award winning Design

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