Corporate photography is any type of photography used for promoting a company’s brand, products and services. Businesses also use corporate photography and videography to document social events and create visual content for internal newsletters, quarterly reports, and marketing materials. The main goal of corporate photography is to sell and brand, so Corporate Photographers have to work with their business clients in mind.
Why Corporate Photography?
Corporate photography is for building and enhancing a company’s name or brand and it tends to be an editorial style of photography. The most common type of corporate photography is business portraits and headshots. Photography of business conferences and events, office interiors and exteriors, and employees on the job are also common subject matter. These pictures can be used on the company’s web site and social media, in public relations, annual reports, brochures, newsletters, business cards and as media handouts.
The goal is to get good photography that your company can build upon. Hire a photographer who can create photos that you’re proud to use, pictures that show not only who you are but also what you are. Hire a photographer who can help get your company’s story noticed and understands that your pictures are business tools meant to market your business.
How can you build trust?
Build trust by using authentic photography to give information to your potential customers. Pictures are worth a thousand words but only if they “speak” to the viewer.
Who are the people in your company? What does your company do? How do you do it? Do you understand what customers need? Are you fair and honest? What are other people saying about your company?