Through which other medium can you marry the power of ideas with the power of images?
Looking to create a video but unsure of where to begin? From consulting and guiding you on the right approach to concept creation, scripting the video, producing it, taking care of all the logistics up until editing, post production and delivery of the final video file, we take care of everything for you.
What is a Corporate Video?
A corporate video is simply a video produced by a business or organization. Though most often used to promote and raise awareness of a company’s brand as a whole, corporate videos can be used in a business setting and serve many different purposes.
- Training, instructional, and safety videos for employees
- Investor presentations
- New product or service demonstrations
- Client and customer testimonial videos
- Event or activity event summaries
- Business event summaries
- Interviews with company leaders
- Company introductions to potential clients or customers
Have a Purpose
Not all corporate videos serve the same purpose, therefore, they should not all be the same.
Some are created with the intention of gaining new customers, others are aimed at recruiting new employees. Some videos want to sell or promote new products or services, others are more general in nature and simply want to increase brand awareness amongst a targeted audience. Think about what your corporate video’s purpose is and develop a plan. Tailor your video to match your defined audience and speak directly to them.
Appeal to Emotions
If you really want to reach anyone, whether it be potential customers, new employee recruits, or even
employed staff, connect with them on an emotional level throughout your video. This will grab their
attention and make them want to stick around until the end.
What is the purpose of your video?
What do you want to say and show in the video?
Who is your audience?
What is your relationship with the intended audience?
What is the intended delivery path for the video?
What measurable outcome are you looking to achieve?
What style and format of video are you looking to use?
A well-done corporate video has the ability to really turn things around for your company by increasing
leads and conversions, convincing people to come work for you, and educate employees on things such
as safety, training procedures, and even the state of the company.