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Press Release

If you’re thinking about public relations strategy for your business, you’ll certainly be considering press releases. A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening.

PRESS RELEASE

Issuing a press release doesn’t mean the media will automatically run with it. Media outlets will ask the same questions they always do: Does it interest their readers? Does it benefit the community in some way?

The Goal of a Press Release

The main purpose of all press releases is to promote something significant and specific, and to do so clearly.

Ask if your information is riveting

Maybe there’s something you can add to your event or announcement that will make it more interesting.

Tips for Writing a Press Release

A press release typically begins with the name of the city where it originates from and the current date. It should include an attention-grabbing headline

Add quotes

Add quotes from someone significant to the company or event—a corporate executive or head, for example. Ensure that the quotes are not a verbatim rendition of what a personage actuallysaid.