A product brochure is a great piece of marketing material that provides potential customers with something tangible, to keep with them about your business, in a digital world. Compelling images interspersed with persuasive writing; a product has a multi-fold purpose. It introduces your company to potential prospects, explains your services, solutions, and products in more detail, thereby boosting sales and engaging customers.
For an effective product brochure that will properly represent your mission, outline what you have to offer your target audience and serve as an effective marketing and sales tool, here are things to remember.
A good headline
The headline should include the pain points of your targeted audience and the solutions you can provide.
Remember the basics
Include standard information, such as your company’s name and at least two types contact information, a logo and tagline. All text should be in brief, easy-to-read blocks.
Cater your content to the type of reader you are hoping to attract with your brochure. Avoid big words and lengthy acronyms.
Include a call to action
Direct readers to the next step by asking them to visit your showroom, request for a demo or an estimate.
Don't be flimsy
Use high-quality paper with a glossy finish to create a brochure that stands out. Thin, flimsy brochures will signal that you put little effort into developing your marketing materials.