Good product photography can mean the difference between that potential customer choosing your product or one from a competitor. Visual content is more than 40 times likely to get shared across social media than other content. Your site visitors will always be drawn to an image before they read the text on the page, which means you need to be sure that your images look awesome.Good product photography can mean the difference between that potential customer choosing your product or one from a competitor. Visual content is more than 40 times likely to get shared across social media than other content. Your site visitors will always be drawn to an image before they read the text on the page, which means you need to be sure that your images look awesome.
Choosing a product photographer
There are plenty of companies out there who do product photography. Look for a photographer who is happy to show you plenty of examples of their previous work, this will give you an idea of what they are capable of. A trained product photographer will not only have access to a proper studio and equipment, he/she will also have all the expertise and knowledge to know what works, and what doesn’t work when it comes to showcasing your products to their very best advantage. Also, they will understand what kind of shots need to be produced to show potential customers the very best of your products.
What is the goal of product photography?
To put it simply, the goal of your photos is to show your customer why they should buy your products. The following types of images are great ways to show that — but for each remember that the most important part is showcasing your product in a way that helps your customers understand why it’s unique.
Minimalism and simplicity are key
Try not to put too many visual elements in one photo, just one main, which is your product. The background should be solid, white, gray, or light colored. You should brighten the background and remove any shadows, but don’t edit the photos too much, products have to look the same as they are in reality.
Consider alternative views of the product you sell
The more visual information a potential customer has, the more he or she is willing to buy it. Google recommends that back views and close-ups can be used for additional images, but not the main image, also the product should take no less than 75%, but not more than 90% of the full image.
Lifestyle photos and 360-Degree
These show your product in a life-like setting or to demonstrate how your product is used. The goal of these photos is to communicate how your product is unique. These are images that are shot from all sides that you’re able to physically spin with your mouse so you can see products at different angles.