We’ve been hearing it for years. Today, videos are a vital component of every ecommerce brand’s marketing strategy. And for good reason. Studies have found that as many as 73% of customers are more inclined to purchase a product after watching an explainer video about it. And up to 71% of consumers say video content gives them a positive impression of the brand.
What we do
Give Customers a Better Sense of the Product
One of the barriers to purchasing online is that customers can’t actually touch the product. Product videos offer a way for you to more accurately and comprehensively set customer expectations. They still can’t actually touch your products, but they can watch someone else do it. They can see the product in motion, in practice, and from all different angles—giving customer a better idea of the product than still photos can.
Position Products in Your Customers’ Lifestyles
Positioning your products in customers’ lives is one of the most effective ways to boost sales. Video gives you the power to transform a product from just something to buy into an actual part of the customer’s life. Video gives you the power to transform a product from just something to buy into an actual part of the customer’s life.
Build Trust in Your Brand
High-quality, professional videos tell customers that your brand is legitimate and well-established.