We’ve been hearing it for years. Today, videos are a vital component of every ecommerce brand’s marketing strategy. And for good reason. Studies have found that as many as 73% of customers are more inclined to purchase a product after watching an explainer video about it. And up to 71% of consumers say video content gives them a positive impression of the brand.
Give Customers a Better Sense of the Product
One of the barriers to purchasing online is that customers can’t actually touch the product. Product videos offer a way for you to more accurately and comprehensively set customer expectations. They still can’t actually touch your products, but they can watch someone else do it. They can see the product in motion, in practice, and from all different angles—giving customers a better idea of the product than still photos can.
Position Products in Your Customers’ Lifestyles
Positioning your products in customers’ lives is one of the most effective ways to boost sales. Video gives you the power to transform a product from just something to buy into an actual part of the customer’s life. Video gives you the power to transform a product from just something to buy into an actual part of the customer’s life.
Build Trust in Your Brand
High-quality, professional videos tell customers that your brand is legitimate and well-established.Explainer videos make it easier for customers to understand how to use your product—both conceptually (when they’re considering buying) and in practice once they do.like taking steps to learn more about a product or converting, and they’re really effective at doing just that.
Types of Product Videos That Work Well
Product Explainer Videos: Product explainer videos are just what they sound like: videos that explain a product’s features or how to use it.
How-to’s and tutorials are two popular types of explainer videos you’ll find online direct response videos are designed to spur a response, like taking steps to learn more about a product or converting, and they’re really effective at doing just that.
With a thorough understanding of the entire production process, A-Team Productions can help you from start to finish.
Get in touch and see how we can help you produce an effective corporate video.