Despite the prominence of digital marketing, print collateral still has an important role to play in a balanced marketing strategy. Most brochures are just a few hundred words in length, so make every word count. To produce a brochure that signals professionalism and competence and spurs your readers to action, here are key things to keep in mind.
Before you plan or writing brochures, understand your customer. Why would they want to buy your service? What is the most important problem your service can solve for them?
Your customer will want to see the service you are selling, so ensure that the images are clear and look professional.
Your headline will determine whether a prospect picks up and reads your brochure or tosses it aside. Provoke a reader’s curiosity without being vague.
Your customers and prospects aren’t really interested in your company or services. They are interested in themselves and/or their own businesses.