Video Converts Better Than Text, and other Marketing Stats You Should Know.
Right now, video is on the rise, and it doesn’t look like it’s going anywhere but up.
It’s projected that video will account for 80% of consumer internet traffic in the next year or so; adding video to your content strategy will ensure that there will be more eyes on you than ever before.
However, getting views isn’t enough. YOU NEED CONVERSIONS.
The time viewers spend watching the video actually works to your advantage. After watching a short video, viewers retain 95 percent of the information, compared to 10 percent retention when they read it.
When there’s a video on a website, users spend up to 88 percent more time on that website. Text isn’t as attention-grabbing as its video counterpart.
Video brings users to your site like nothing else. Businesses with video on their website see 41 percent more traffic from search than those who rely solely on text.
Improved SERP Results
Video boosts your website’s ranking on a SERP, or search engine result page. In fact, putting a video on one of your landing pages can improve your chances of showing up on the first page of a SERP by 53 percent.
Video on your site will increase organic traffic by 157 percent. When your page is among the first options, searchers are far more likely to visit your site.
Worried about the cost of creating high-quality video? Well, 51 percent of marketers around the globe say that video has the best ROI of all content options.
You can write paragraph after paragraph about your product or service, but a simple video relaying the basic information is incredibly effective. Fifty percent of users seek out video related to a product or service prior to making a purchase.
Concerned about being outstripped by your competitors? Video improves growth in an organization’s revenue by 49 percent when compared to companies that don’t use video. Additionally, 64 percent of marketers attribute increased sales to their video use, and 70 percent of marketers say video is the most effective method of converting qualified leads.